Flipboard Will Now Show You Video Ads, But Thankfully They Won’t Autoplay

Your Flipboard experience is going to change a little bit today. Users of the social-magazine-thing are going to start seeing full-screen video ads, which Flipboard kindly describes as “a deeper brand moment.” It’s not as annoying as it seems at first, though.

 

If you’ve been using Flipboard for any length of time, you’ve no doubt seen the ad pages pop up. Well, now some of those pages will include a video. It won’t autoplay, but there might be other interactive content around it. If you tap on the video, it’ll expand and start playing. Otherwise, you can simply continue on to your content.

The ad pages in Flipboard don’t appear too often, but you’ll probably encounter a few each day. The video ads are limited in scope right now, consisting only of a few launch partners like Gucci, Sony Pictures, Lufthansa, and Chrysler. It will likely expand to more advertisers soon.

[Flipboard]